Design for
Dance Professionals Who’ve Outgrown Their DIY Era
- You’ve done the work.
- Built the reputation.
- Put in the hours, days and years in the studio, in the rehearsal rooms, on the stage and in front of the camera.
But online?
It’s likely giving “created in a panic before a funding deadline/agency submission/decision-making producer takes a peek”.
And we all know that’s not helping your public image.
Brava helps choreographers, dance artists and small dance organisations turn their logo-and-blogsite situation into a polished brand and website.
One that feels as established as the person
and the portfolio behind it.
Your website shouldn’t make you look less professional, right?
Right.
But unfortunately, for a lot of movers and shakers in the creative industry,
that’s EXACTLY what it does
Yes, they have experience.
- Commissions.
- Collaborators.
- Performances.
- Teaching.
- Community work.
- Maybe even some international reach.
Then someone lands on their website and gets smacked by:
- A logo, in the form of random shapes and letters that says nothing about the creative genius they are.
- Photographs of them from their first ever photoshoot that definitely don’t represent how far they’ve come.
- A Wix or Squarespace site that has been patchworked to the point they don’t even know if it’s theirs anymore.
- Walls of generic text (which no-one actually reads) that definitely don’t reflect their authority in this game.
- Work that looks average, completely missing the fact that it’s electrifying when experienced live.
Not because they are in any way unprofessional (despite the dismal online display).
It’s because the design of their visuals and their website haven’t quite caught up yet with the VIP they’ve become.
And that gap is not only frustrating, it means any trust that they’ve worked exceptionally hard to build evaporates immediately.
And we all know that second chances in this industry are usually a myth.
Except here.
Here you get a second chance to make your online presence monumental.
Ready?
So, here’s how it works:
Flexible Brand & Website Design
for Dance Leaders
This is a collaborative project.
We all know that the end result is stronger when we work together, whether we’re dancing or drafting design assets, and it means you get what you need, not a bland brand that’s easily ignored.
And that might mean:
- Tightening your positioning in your field so you know what makes you stand out, and the right people understand who you are and why your work matters.
- Creating or developing a level 10 visual identity, not just a logo for the sake of it, one that reflects your real expertise.
- Designing a website that gives your work presence, structure and confidence so you’re delighted to show it off at every possible opportunity.
- Helping to restructure your copy (words) so they say the important bits loud and clear, and everyone gets the message.
- Making your projects, biography, images and calls to action easier to navigate, process and recommend.
- Building a site with staying power so it looks as fresh in five years as it did on launch day.
It’d be silly of us to pretend every dance artist needs the same thing.
Your style and talent is completely unique so
our work together needs to be too.
- You might need just the brand and website pieces.
- You might actually need supporting branded assets or merch.
- You might need the website to work harder for bookings, commissions, funding conversations, partnerships or credibility.
So we begin by talking this through to make sure we’re all starting on the same beat.
Then we decide, side by side,
what it takes to make you shine.
Which, by the way, is not "pretty website, tadaaaa".
Sure, pretty is cute and all.
But cute doesn’t turn scrollers into die-hard supporters of your art.
To make that happen, we need people to land on your site and immediately “get it” without being distracted.
And it just so happens we’re EXCELLENT at making that happen.
Here’s some we made earlier:
Case Study 01
AVA DANCE
From disconnected to wholly respected
We decided to shoot our shot and actually approached AVA first. (We’re Spaniards. It’s a thing.)
We saw the work, the productions, the years behind them.
...and then we saw the website.
Good content. Terrible first impression (we’re sure they won’t mind us saying that!)
Started from the bottom: good content, poor construction.
BEFORE
So, we knew we needed to get in touch because the material was clearly there. Numerous professional productions, dynamic images, clear experience, and her work was obviously making an impact.
The gap between what was being published online and what was being performed on stage was huge, and we just couldn’t ignore it. We sent them a rough vision of what the site could become.
And they immediately saw the vision.
The existing website was acting more like a generic blog feed than the authority statement it should have been.
Now, we weren’t starting from scratch here.
The logo already had an energy about it that we could work with.
What was missing was the support system that needed to be built around it: consistency in image use, hierarchy, structure, colour, rhythm, and a site structure that made the organisation feel properly established.
The site also had a job to do.
It needed to impress funders and partners quickly, showing credibility for commissions and funding conversations.
And it still needed to be clear for young dancers looking at potentially enrolling on their programmes.
WHAT WE WORKED ON
Brand identity, website design and development, follow-on graphic design and website support.
AFTER
- We used their existing imagery properly.
- Bigger. Clearer. With more intention.
- The new homepage makes the impact obvious before you read a single word, while establishing the AVA Dance Company brand as one of the first visual moments on the page – and we were able to keep the original logo with some minor tweaks:
We’re Brava
A professional design partner for dance artists who want their online presence to look and feel as incredible as their
on stage performance.
Like Salsa Brava
It takes more than
one ingredient
We’re a senior brand and web studio led by Spanish/Catalan brains in the UK.
We work with artists, founders and small organisations with substance and something important to share with the world artistically.
Our bag is creating the perfect brand and web design with your personality and professionalism at the heart of it.
We’re not here to confuse you with technical terms or long-winded-for-no-reason creative agency practices. We’ll help you get clear on what you want, create a plan that shows you exactly how we’re going to make it happen, and then we’ll pool every ounce of our design expertise to deliver something that not only represents your excellence, but something you are beyond proud to have your name on.
We do this because it makes us feel proud too.
Love at first bite
Now we’re here: Exactly the same existing raw material, properly designed for maximum impact.
THE RESULT
We don’t have a neat spreadsheet here with click-through rates and session conversions and other metrics no one cares about.
What we do have: An exceptionally happy client who has continuously returned to us for graphic and website support for 3 years +
Good work tends to do that.
AVATÂRA AYUSO
Founder of AVA DANCE
“In dance, every detail matters and every move has to mean something. Two years in, Brava continues to make sure I stand out without ever looking or feeling like anyone but myself.”
Mucho
Love xx
Case Study 02
SEETA PATEL DANCE
Authority, but make it command attention
The first thing that jumped out when we came across the Seeta Patel Dance web page was immediate dance-sector credibility with multiple examples of proof. Incredible.
Then we were quickly hit by the wall of words on the page making it difficult to pay attention to all of the information. We knew straight away we needed to do something to help Seeta Patel Dance restructure this page so that every single word would be read.
So much gold... but so crammed together makes it hard to recognise its value.
BEFORE
The design is way too busy and the differing image styles make it hard to focus on any one thing. Multiple instructions in the text for what to do next adds to the confusion, the whole thing is basically cognitive overload in pixel format. We needed a siesta after working through this.
We thought carefully about where this needed to go and knew this couldn’t be a random one-and-done poster-style page situation.
Seeta Patel Dance needed a brand and website design system with depth and distinction, to represent just how accomplished and celebrated they are as an arts organisation, and clearly, will continue to be for many years to come.
WHAT WE WORKED ON
Brand identity, website design and development.
AFTER
- We created the breathing room on the page to give Seeta Patel Dance space for their authority and credibility to shine.
- We created depth using lighter text elements on darker, dynamic background imagery to create a visual that is cohesive, intelligent and elegant.
- The homepage immediately communicates tradition and authenticity, but does so in a modern way. When you see this you know without question that Seeta Patel Dance are the go-to artistic organisation for classical Indian, contemporary dance and dance theatre.
THE RESULT
The online presence of this brand has finally caught up with the professionalism of the company behind it all. And we love to see it.
The message:
Yes, you can be respected in the room and still need your online presence overhauled.
But don’t worry, we gotchyu.
SEETA PATEL
Founder of SEETA PATEL DANCE
“Brava listened to our ambitions, then built something that lifted them. And they didn't disappear at launch, they're on the other end of the phone even now. We'd recommend them without a single hesitation.”
Mucho
Love xx
How this works
We’ve kept it simple so you can see exactly what this process looks like.
We treat every
brand like it’s
a family recipe
Uno
You get in touch.
Simply click any button on this page and tell us who you are, what you don’t think is working for you right now, and where your current site lives.
The messy version is fine.
We can organise it later.
Dos
We get together on a video call
It’s free to chat through everything with us, we won’t bill you for our thoughts and ideas here.
We’ll talk a bit more deeply about your work, who it’s for, what your current brand looks like, your website (if you have one), what you’re working towards, and what needs to change to make sure you reach those goals.
Also... chemistry.
Because if we don’t click, our work won’t either. And that doesn’t help anyone.
Tres
We recommend a sensible route forward
After the chat, the Brava team puts their heads together and creates a tailored proposal for the work we’ve all agreed needs to happen.
We don’t have a price menu we demand you choose from, or a package we force you to buy when half of what’s in there isn’t suitable for your needs.
We build the perfect scope with the perfect price for where you are and what the project needs to do.
Like your abuelita’s salsa, it always comes out right!
We’re going to be
great together if:
- You are an experienced choreographer, dance artist or dance organisation
- You know your current site does not reflect your level of professionalism
- You want to infuse your online presence with personality, not bland arts-template energy
- You value direct expert advice and senior people doing the work
- You want a collaborative process without endless big-for-their-boots agency theatre
- You are ready to make decisions and move. Not mañana…now.
Maybe not so
great if:
- You only want a fast and cheap logo refresh
- You want to pick a template and disappear while expecting us to pull rabbits out of hats
- You need a huge committee-led agency process where six people need to make a decision before we move forward.
- You want to see a public price list with fixed pricing before we’ve even had a chance to understand what you need.
- You want us to make you look like every other dance website. It’s not going to help you progress. And it bores the hell outta us. So no.
There’s zero judgement in our process.
We just want to make sure we’re a good fit so we can put everything we’ve got into your design so you can achieve everything you’re capable of.
Easy.
Questions People Sometimes Ask...
Do you only work with dance clients?
No.
Brava works across arts, culture, social impact, founder-led businesses and interesting things that do not fit neatly in a sector box.
So, hello to everyone who believes in doing great things for positive change. Especially dance people. Hi!
Do I need a full rebrand where you overhaul everything?
Maybe.
Maybe not.
If your current brand pieces have something strong to build from, we won’t bin them for drama.
Most of our clients tend to hire us for a full revamp.
But we won’t know what you need and be able to put it into project deliverable terms until we have our first call.
Can you work with my current Wix or Squarespace site?
Not really. Sitebuilders like that are quite limited in what they can do and not ideal for real creative expression (even though if they promised you they would be when they sold you the package.) Also, trying to salvage something that isn’t fit for purpose makes the process wayyy harder and more expensive than it has to be.
We work on WordPress, and our goal is to make your website work for you.
So we’ll teach you everything you need to know, (even if you’re a technophobe), so you can make changes to your site quickly and confidently without our help. You’ll be managing your own, beautifully designed professional website in no time.
Will I need to write all the copy?
This flexible route is collaborative, so you will need to bring the raw material: your work, media (even if not perfect), projects, biography, audiences, offers and goals.
We will challenge unclear bits, then help shape what needs to be said and where it belongs so it’s effective AF.
Ready for a professional brand and website
by senior-level design experts?
It’s time for your brand and website
to finally catch up with your brilliance.
- You bring your years of experience.
- Your body of work.
- Your big ambition.
- And that slightly chaotic website that’s currently
sitting alongside your name.
- We’ll bring the expert brand brain, web brain,
lots of honest (and practical) feedback and that bit of Brava we’re known for.
Together, we’ll create the best design you’ve ever owned, so you can focus on making meaningful moves that matter.
Click the button below to tell us what you’ve got going on.
We’ll reply by email to arrange a free video chat,
check we’re the right people to make it happen for you, and, if so,
work out the sensible next best step.